Meet The Founders

The Anasuya Edit is a contemporary women’s wear label rooted in timeless values and thoughtful design. The name Anasuya comes from Sanskrit, symbolising purity of thought, compassion, restraint, and grace without envy.

Designed beyond fleeting trends, the brand creates garments meant to endure—pieces that feel refined, comfortable, and personal. True luxury here lies in intention, quality, and quiet detailing rather than excess.

Rooted in Indian sensibilities and expressed through a modern lens, the collections celebrate fluid silhouettes, breathable fabrics, and artisanal techniques. Traditional craftsmanship meets contemporary structure, balancing ease with sophistication for women who value depth, purpose, and effortless elegance.

Our Founder's - #PowerCouple

Surbhi Singh Rajput


Founded by Surbhi Singh Rajput, a National Institute of Fashion Technology (NIFT) alumna, the label reflects years spent understanding fabric, form, and the soul of craftsmanship. Her journey began long before the brand—rooted in a childhood surrounded by creativity, inspired by her mother’s artistry, and shaped through hands-on experience across India’s fashion industry.


Before venturing into retail, Surbhi built and led a premium garment manufacturing export house, working closely with skilled artisans, production teams, and global clients. This foundation gave her an intimate understanding of quality—from the first thread to the final finish—and instilled a respect for slow, thoughtful creation.


The Anasuya Edit is her most personal expression yet. Each piece is designed for the modern woman who values comfort as much as character, simplicity as much as substance. Rooted in breathable fabrics, fluid silhouettes, and subtle detailing, the garments are meant to be lived in, not reserved for a single moment.


Inspired by the Sanskrit word Anasuya, symbolising purity, grace, and inner strength, the brand celebrates timeless elegance over fleeting trends. At its heart, The Anasuya Edit is an ode to quiet confidence and everyday luxury—clothing that feels as beautiful years from now as it does today.

Yogendra Kumar Agrawal


As Co-Founder, Yogendra Kumar Agrawal brings a grounded perspective shaped by business acumen, operational insight, and a deep appreciation for quality-driven growth. With experience in building systems, managing scale, and understanding the realities behind a successful brand, he plays a vital role in translating creative vision into a sustainable, well-structured enterprise.


His strength lies in ensuring that every aspect of The Anasuya Edit—from production planning and sourcing to timelines and long-term strategy—aligns with the brand’s promise of thoughtful luxury. Where design dreams take shape, he ensures they are executed with integrity, consistency, and purpose.


Together, the founders believe that a brand is not built overnight. It is nurtured through patience, discipline, and respect for both people and process. His partnership allows The Anasuya Edit to remain rooted in craftsmanship while confidently moving forward as a modern, conscious label.


At its core, his role is about building a strong foundation—so the brand can grow gracefully, without ever losing its soul.

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